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What Homebuyers Want Now: Features Worth Paying More For in 2025

Jun 15

3 min read

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Must Have Home Features Buyers are Prioritising this 2025, Houston-Area Buyers Why Suburbs Like Tomball, Cypress & The Woodlands Stand Out

Your home has never meant more than it does today.


Whether you're buying for the first time or thinking about upgrading, the value you place on where you live goes well beyond square footage. New research from Fannie Mae shows that for nearly half of Americans, home isn’t just where they live—it’s where they work, unwind, grow, and invest in their future.


So, if you’re navigating the market right now, here’s what other buyers (and renters) are looking for—and what they’re willing to pay more for.


Homes Are Being Used Differently—And That’s Driving Demand

In the past, people looked at homes in terms of bedrooms, bathrooms, and price per square foot. Today, they’re thinking in terms of flexibility, security, and lifestyle.


More than 50% of consumers have made functional changes to how they use their homes. That includes:

  • 25% creating work-from-home spaces

  • 19% using space for fitness or personal hobbies

  • 18% growing their own food or prioritising sustainable outdoor living


These aren’t just lifestyle choices—they’re smart financial decisions. Many have saved money on commuting, gym memberships, or even groceries just by rethinking how they use their homes.


What Home Buyers Are Willing to Pay More For

With affordability top of mind, people are prioritising features that serve more than one purpose. And they’re showing they’re willing to stretch their budget if it means finding a home that delivers on both function and feeling.


Here are the features topping the list:

  • Outdoor living space (69%) – From patios and decks to shaded seating and grilling areas, outdoor spaces are high on the wish list.

  • An extra room for hobbies (61%) – Whether it’s for crafting, working out, or remote work, flex rooms are now must-haves.

  • A yard for gardening (60%) – Especially popular in suburban communities, a yard isn’t just about looks—it’s about lifestyle.

  • Multigenerational layouts – Nearly half of both homeowners and renters say they’d pay more for space that accommodates extended family.


Buyers aren’t just reacting to trends. They’re planning for a lifestyle that’s more connected, self-reliant, and long-term.


Houston-Area Buyers: Why Suburbs Like Tomball, Cypress & The Woodlands Stand Out

If you’re house-hunting in Northwest Houston, you’re in a great position to find homes that check all these boxes. Suburbs like Tomball, Cypress, Magnolia, and The Woodlands offer:

  • Larger lot sizes for gardening, play, or entertaining

  • Master-planned communities with amenity centres and nature trails

  • Home designs that include bonus rooms, home offices, and open layouts

  • Safer neighbourhoods with family-friendly appeal and strong resale value


These areas offer the kind of space and adaptability today’s buyers are looking for—without having to compromise on location or community feel.


Should You Spend More for These Features?

Only you can answer that. But here’s what to consider:

  • Will you use the feature daily or weekly? (e.g., outdoor dining, home office)

  • Will it save you money elsewhere? (e.g., cancel a gym membership or avoid a commute)

  • Will it make your home more attractive to future buyers? (resale value matters too)


Ultimately, the features worth paying more for are the ones that fit your lifestyle now and grow with you into the future.


Let’s Find Your Sanctuary

Your home isn’t just a place to live—it’s your day-to-day, your peace of mind, your future investment.


Whether you’re ready to buy now or just starting to explore your options, the homes that stand out in 2025 aren’t just bigger—they’re smarter, more adaptable, and built for life as it’s actually lived.


Looking for a home with the features that matter most to you? Let’s connect. I’ll help you find a home that fits both your lifestyle and your budget—without compromise.


Gene Johnson, Texas Home Coach, Realtor, Lender, Coaching you Home, Tomball, Magnolia, Montgomery, Cypress, Katy, Spring, The Woodlands, Northwest Houston, 77355

Jun 15

3 min read

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01

How long does it take to sell a home in Northwest Houston?

Timing depends on price, location, and condition. On average, well-prepared homes in Tomball, Cypress, Magnolia, Montgomery, and The Woodlands sell within a few weeks. Gene’s strategies are designed to shorten days on market while maximizing price.

03

Can Gene Johnson help with new construction purchases?

Absolutely. Gene works with major builders across Northwest Houston and helps buyers evaluate upgrades, negotiate builder incentives, and protect their interests in contracts.

05

Does Gene Johnson work with investors and landlords?

Yes. Gene assists with rental property purchases, sales, and tenant-occupied home sales. He also provides insight into rental yields, ROI, and long-term investment strategies.

07

How does Gene Johnson market homes for sale?

Gene uses professional photography, video tours, targeted social media ads, online exposure on Zillow/Realtor.com, and community networking to attract qualified buyers quickly.

02

Does Gene Johnson help with first-time homebuyers?

Yes. Gene provides step-by-step guidance, connects clients with lenders offering first-time buyer programs, and ensures the process is clear and stress-free.

04

What areas does Gene Johnson serve?

Gene specializes in Northwest Houston, including Tomball, Cypress, Magnolia, Montgomery, and The Woodlands, with experience in surrounding communities as well.

06

Can Gene Johnson help with relocations?

Yes. Gene regularly works with clients moving for jobs, military service, or lifestyle changes. He provides virtual tours, digital paperwork, and local insights to make relocations smooth.

08

Why should I choose Gene Johnson over other realtors?

Gene combines local expertise, proven marketing strategies, strong negotiation skills, and a client-first approach. Buyers and sellers appreciate his transparency, professionalism, and commitment to results.

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