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Housing Market


Northwest Houston Real Estate: The Frenzy’s Over, But the Opportunity Isn’t
If you’ve been watching the real estate headlines and wondering if the Houston housing market is slowing down — you’re not wrong. But here’s the truth: it’s not bad news. It’s balance.
After years of wild swings, bidding wars, and roller-coaster rates, Northwest Houston is finally catching its breath. Homes are still selling, buyers have more breathing room, and sellers who play it smart are still winning the game.
Let’s take a closer look at what’s really happening across

Gene Johnson
Nov 93 min read


Is the Market Slowing? Cypress to The Woodlands, Northwest Houston Real Estate
You’ve probably noticed it’s taking longer for homes to sell. You might’ve also seen more “For Sale” signs than usual around your neighbourhood. And if you're thinking about buying or selling in Cypress, Tomball, Magnolia, Montgomery, or The Woodlands, it’s fair to ask:
Is the market slowing down? Is now a good time to make a move — or should you wait?

Gene Johnson
Oct 123 min read


Did the Fed Cut Just Make Mortgages Cheaper in Northwest Houston?
The Federal Reserve cut its benchmark rate by a quarter point in mid-September, the first cut since 2024. For buyers and homeowners in Northwest Houston, the big question is simple: does this mean mortgage rates are headed lower?
The answer: not necessarily. Here’s what’s really happening, why mortgage rates sometimes move the opposite direction of the Fed, and what this means for buyers and sellers across Tomball, Magnolia, Montgomery, Cypress, and The Woodlands.

Gene Johnson
Sep 213 min read


Tomball, Cypress, Magnolia, Montgomery & The Woodlands: What Buyers & Sellers Need to Know
The August 2025 market in Northwest Houston paints a clear picture: demand is strong across all five cities, but conditions vary depending on location. Tomball and Cypress are seeing steady growth, Magnolia and Montgomery offer more inventory (and negotiation opportunities), while The Woodlands remains competitive despite a slight price dip.

Gene Johnson
Sep 76 min read


Why Cypress Is the Hottest ZIP Code in America (And What It Means for Northwest Houston Real Estate)
Did you know? Cypress ZIP code 77433 was just named the hottest inbound ZIP code in the United States, with more than 3,600 households moving in between January and May 2025—more than any other ZIP in the nation. That kind of national recognition doesn’t just put Cypress on the map—it impacts the entire Northwest Houston housing market.

Gene Johnson
Aug 312 min read


What’s Really Happening in the Northwest Houston Housing Market?
The Northwest Houston housing market has been shifting this summer. With more homes available, buyers finally have breathing room after years of tight inventory. At the same time, sellers are noticing that pricing strategy and presentation matter more than ever if they want to stand out.

Gene Johnson
Aug 176 min read


Rising Home Insurance Costs in Northwest Houston: What’s Driving Them and What You Can Do
If you’ve opened your latest homeowners insurance renewal notice and felt your stomach drop, you’re not alone. Across Cy-Fair and the Greater Houston area, insurance premiums are climbing at record speeds — and in some cases, policies are being cancelled altogether.
It’s not just a Texas problem, but Houston-area residents are being hit particularly hard due to our weather history and risk profile. Here’s why it’s happening, what it means for your wallet, and practical steps

Gene Johnson
Aug 103 min read


More Homes, Slower Sales: A Clear Look at June’s Market in Northwest Houston
The June 2025 data tells a story of transition. Some areas are cooling faster than others, while others are holding strong despite more homes hitting the market. And while buyers may be getting pickier, well-priced homes are still getting snapped up—especially in areas like Cypress and Tomball.

Gene Johnson
Jul 65 min read


Feeling Stuck on Whether to Buy a Home? You’re Not Alone — But Here’s What to Know
If you’ve been thinking about buying a home but keep finding reasons to wait — you’re not the only one.
According to Bank of America’s latest Homebuyer Insights Report, 60% of buyers and homeowners say they’re unsure whether now is the right time to buy a home. That’s the highest level of uncertainty in three years.
So if you’re hesitating, it doesn’t mean you’re falling behind. It just means you’re navigating a complex market — and trying to make the smartest decision poss

Gene Johnson
Jun 83 min read


The #1 Mistake Sellers Make in Today’s Market (And How to Avoid It)
If you tried to sell a home in 2021 or 2022, chances are you didn’t have to do much. Homes were flying off the market, often with multiple offers, bidding wars, and prices well over asking.
But that market is gone.
Today’s housing market has changed. Buyers have more choices, and they’re more selective. If your goal is to sell for a strong price — without your listing sitting stale — there’s one strategy that matters more than ever: pricing your home right from the very beg

Gene Johnson
May 313 min read


Should You Buy or Sell in the 2025 Market? Here's What the Experts Predict
If you've been holding your breath waiting for the housing market to stabilise, you're not alone. Many buyers and sellers have paused their plans this year, unsure what the next few months will bring.
The good news? Industry experts are starting to agree on a few key forecasts that could bring more balance to the market—and potentially more opportunity for you.

Gene Johnson
May 113 min read


Is It a Buyer’s or Seller’s Market? Here's How To Tell (And What It Means for You)
Stop me if this sounds familiar: you’ve seen one article saying buyers are finally gaining ground, but then another headline tells you...

Gene Johnson
May 43 min read


Myths vs. Reality: Is the Housing Market About to Crash this 2025?
If you've been watching the news or scrolling through social media, you’ve probably come across some pretty intense headlines:
“The housing market is about to crash.”
“Brace for a repeat of 2008.”
And if you're a homeowner, buyer, or seller in the Houston area — especially around Tomball, Cypress, or Spring — it’s completely fair to ask: Is it true? Should I be worried?
The short answer? No, the housing market is not about to crash. But it is shifting — and understanding th

Gene Johnson
Apr 203 min read
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